By Gary Berg-Cross
This allows data it knows about us to construct a coherent, behavioral profile of us. Some questioning whether their stated policy is at odds with their star wars inspired company motto - “Don’t be evil.”
I’ve no experience with creating a profile from such activity, but IT professionals have been working on this and a company like Google can leverage this. Their revenue comes from ads and behavorial ads are know to be effective. One recently cited example, is the case of Target who was able to identify that a teenager was pregnant. This was before her father and she had discussed it. Target knew more about his daughter than he did in that regard). Target (no pun on targeting intended) apparently has identified certain patterns in expecting mothers which they use to assign shoppers a “pregnancy prediction score.” And this is a worry with Google’s knowledge of us through patterns of use.
I’m note sure if this is a conscious grab for power and knowledge or just a continued slide down a slippery slope of we are just a business that wants to make a profit. It is another confrontation of business values and broader humanistic values and I fear that the culture is slipping sideways but downward.